NAR’s Commercial Services Accreditation assists your association in developing commercial services, engaging members and building brand perception in your community. The program, consisting of benchmarks centered on services, was first pioneered in 2008 in collaboration with NAR’s commercial boards & structures.
How This Helps Our Association
The program can help you identify the existing level of commercial member-centric services and engagement at your association. The first step begins when you assess how many benchmarks your association has met currently. From there, you and your leadership can develop a course of action to meet additional benchmarks; as a result, you increase services and can recruit commercial practitioners to become members.
What are Benchmarks?
Benchmarks represent key commercial services and member engagement activities, many of which are aligned with Core Standard requirements. The benchmarks were derived from best practices at commercial overlay boards and commercial structures around the country as services proven to increase commercial member engagement.
Download the Commercial Services Benchmarks (PDF) document as a resource!