Canonical and Author Tags for Real Estate Listings

In web searches, "author tags" and "canonical tags" can be used to improve search results. These tags tell search engines who authored a piece of content and which page is the authoritative (or “canonical”) version if duplicates exist.

This page provides information about the use of these tags by listing brokers and by multiple listing services on behalf of listing brokers.



Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.