Cover of the REALTORS® Technology Survey report
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NAR surveyed its members about their opinions on and experience with technology in the industry.

Key Findings

  • The most popular technology used by REALTORS® is eSignature (79%), followed by social media (75%), and drone photography/video (75%).
Bar graph: Current technologies used in the real estate business
  • 45% of REALTORS® shared that their clients responded very positively to the integration of technology in the buying and selling process.
  • 38% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their jobs, and 29% strongly agree.
  • Over the past 12 months, 34% of respondents spent on average between $50-$250 monthly on technology to use in their individual real estate business.
Bar graph: Average monthly spending over the past 12 months on technology tools
  • 66% of REALTORS® report that they embrace new technology primarily to save time.
  • 64% of REALTORS® states that their motivation for adopting new technology is to enhance the client experience.
  • Social media remained the top lead-generating technology (39%), followed by Customer Relationship Management (CRM) (23%), and their local MLS (17%).
Bar graph: Top lead-generating technologies
  • 59% of REALTORS® use some emerging technology but are still learning.
  • 21% of REALTORS® have heard of emerging technologies but haven’t used them.
  • 33% of respondents found AI to have a moderately positive impact on their real estate business.
Bar graph: Impact of AI on Business
  • A majority of REALTORS ®, 88%, have not actively tried to use AR/VR for their business. 8% shared that they use AR/VR a few times a month.
  • 14% of REALTORS ® shared that they have invested in cryptocurrency.

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