That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities that abide by a Code of Ethics. This year, the That’s Who We R campaign works as hard you do to show the many ways REALTORS® are here to make the dream of property ownership a reality for your clients.
“REALTORS® Are Here For It” demonstrates how REALTORS® bring value, partnership, and professionalism to every aspect of the property ownership journey, and often beyond that. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search delivers this work to our target audiences nationally.
For a deeper dive on the 2023 campaign, read the press release here.
Members can leverage NAR’s ad campaign by tapping into its advertising, social media, and Content Partnership resources and sharing out who you are and the value you bring to consumers. These brand-boosting assets will require member sign-in credentials. Examples of usage and brand guidelines can also be found.