"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.
This year's ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership. View the press release for more information.
In June, two 30-second audio spots and a 15-second and 30-second TV spot were introduced to underscore that while the way REALTORS® conduct real estate business has adapted during the pandemic, the role of a REALTOR® has not. These are a continuation of the 2020 campaign, where we encourage consumers to “Look for the R” to find the trusted expertise of a REALTOR®.
The ad campaign just released a new video and audio spot with a strong fair housing message that will reach consumers, including those communities we seek to empower through our work. Look for the video across streaming devices and digital video platforms – yet another reason for consumers to "Look for the R."