Strategic media placements and engaging creative will put REALTORS® and their ethics, not properties, front and center. :15 and :30 TV spots, digital ads, online video, and social media posts serve to tell stories about humans helping humans find dream homes, build dream communities, and turn business dreams into realities. These stories and values will become associated with the iconic REALTOR® “R”, that lives on the lapel of members nationwide.
Branded Content Partnerships
Branded content partnerships help us create unique real estate-related content to engage consumers and help set REALTORS® apart from agents and apps, while demonstrating the expertise a REALTOR® brings to the transaction.
NAR has partnered with Apartment Therapy, a popular lifestyle and interior design site, to showcase the home buying process with an illustrated board-game journey featuring pop-up hotspots for each stage with information and tips. The partnership also includes eight native widgets and an 8-part video series that features home buyer’s realty pain points that were solved by the help of a REALTOR®.
Great Big Story
NAR has partnered with Great Big Story, a cinematic storytelling company owned by trusted new source, CNN, to produce a 3-part video series featuring the stories of military staff and their families as they relocate, and how their REALTORS® made their transfer easier, faster, and less stressful.
NAR has partnered with Refinery29, a modern woman's destination for how to live a stylish, well-rounded life, to produce and distribute a 6-part article series sharing individual stories that position REALTORS® as the most trusted resource, who’ve already helped many members of this female audience make ownership ambitions a reality.
The New Housing Landscape
NAR has partnered with The Atlantic, an American news and multi-platform publisher, covering news, politics, culture, technology, health, and more, to create a multi-media destination page, highlighting various ethical dilemmas facing today’s homeowner, such as interacting with neighbors, renting space on Airbnb, and remodeling classic features. Through each experience, thoughtful insights and guidance from REALTORS® supports the modern home owning experience.
The Daily Beast
Hill to Home
NAR has partnered with The Daily Beast, an American news and opinion website focused on politics and pop culture, to create a series of articles showcasing NAR as the leading advocate for homeowners, and the REALTORS® who are arming homeowners with the knowledge to make informed choices. A separate initiative “Neighborhood Shapers” tells the stories of minority homeowners who broke ground by moving to non-minority areas, and the support REALTORS® gave them then and continue to provide.
- Daily Beast Cheat Sheet #1
- Daily Beast Cheat Sheet #2
- Daily Beast Cheat Sheet #3
- Daily Beast Cheat Sheet #4
- Article #1: Net Neutrality
- Article #2: Student Loans
- Article #3: Tax Reform
- Article #4: Systematic Racism
- Article #5: Socioeconomic Trends
- Article #6: Big Data for Real Estate
- Article #7: Redlining Revisited
- Article #8: Economic Mobility Act
- Neighborhood Shapers Article #1: Chicago
- Neighborhood Shapers Article #2: Minneapolis-Saint Paul
- Neighborhood Shapers Article #3: Levittown, PA
- Neighborhood Shapers Article #4: Rochester
Moving Outside the Box
NAR has partnered with Thrillist, an online media website covering food, drink, travel and entertainment, to create a 6-part written series, featuring different regions of the country whose liveability is far greater than most people assume, such as the Rust Belt, suburbia, or small town America. Each article includes tips and expertise from local REALTORS®, as they open the clients and the viewers minds to beautiful housing options around the country.
NAR has partnered with TrueX, a leading engagement advertising platform, to create three :30 second interactive engagement takeovers running on full-episode programming. This advertising unit leverages NAR’s REALTOR® Code of Ethics to effectively build consumer understanding around the value of using a REALTOR® and showcases the REALTOR® difference.
NAR has partnered with Uninterrupted, a sports media site founded by Lebron James that specializes in content based on the athletes’ perspective, to produce and distribute a 2-part video series that follows NBA players who have recently been traded and are willing to share their journey and relationship with their agent, highlighting how REALTORS® offer expert advice at the times these players need it most.
NAR has partnered with Vice, a digital broadcasting and media company that focuses on original reporting and documentaries, to showcase the REALTOR® Relief Foundation and NAR’s Good Neighbor Awards through a 3-part video series. Each video delves into a devastating natural disaster and follows homeowners, REALTORS®, town planners and construction workers as they face the second year of rebuilding housing and their community for the future.
The New American Cul-De-Sac
NAR has partnered with the Washington Post to create a virtual, interactive cul-de-sac that allows users to navigate through different stories from modern home buyers expressing how a REALTOR® helped them on the path to ownership. The articles also give a voice to the REALTOR®, who will give expert analysis on the trends covered.