Recruiting & Retaining Salespeople

Overview

In this highly competitive real estate marketplace, how do you find and hire successful agents—and what's the best way to prevent your top producers from switching to another firm? Discover what makes a top producer and get some of the latest tips and techniques for hiring successful, reliable agents and keeping them on your team.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Tenure of REALTORS® at Their Present Firm

Tenure at Real Estate Firms Table

Source: 2018 NAR Member Profile (National Association of REALTORS®, 2018)

Recruiting Basics

4 Tips for Recruiting Successful Real Estate Pros (REALTOR® Magazine, Nov. 4, 2018)

Five Things That Make Agents Want To Work For Your Brokerage (Forbes, Oct. 24, 2018)

Brokers: An 8-Point Recruiting Plan for Strategic Growth (RISMedia, Jul. 4, 2018)

Top 10 Ways to Recruit and Retain Real Estate Agents (Dotloop Blog, Apr. 9, 2018)

Recruiting Talent for Your Team? Try These 4 Inexpensive Strategies (Inman News, Mar. 8, 2018)

How to Use LinkedIn to Recruit Quality Real Estate Agents (Weichert Blog, Feb. 8, 2018)

How Brokerages Recruit and Retain Top Real Estate Agents (Updater Blog, Feb. 5, 2018)

Gen Y Agents

How to Attract Young Real Estate Agents to Your Brokerage (Real Estate Express, Jul. 24, 2018)

Closing The CRE Age Gap Will Require More Investment In Young Talent (Biznow, Sep. 20, 2018)

Tapping Into Millennial Talent: How Next-Generation Agents are Redefining Real Estate (RISMedia, Feb. 22, 2018)

Why a Career in Real Estate Is the Perfect Fit for Many Millennials (Housing Wire Blog, July 24, 2017)

Attracting Young Pros to Commercial Real Estate (REALTOR® Magazine, July 2017)

3 Ways to Recruit Millennial Real Estate Agents (DotLoop Blog, Feb. 2, 2017)

Real Estate as the Hot New Career Choice

Is a Career in Real Estate Right for You? (Kaplan Real Estate Education, Jan. 15, 2019)

Career in Real Estate (Illinois REALTORS®, Nov. 28, 2018)

5 Rules for Launching Your Real Estate Career (REALTOR® Magazine, Sep. 7, 2018)

2019's Best Places to Be a Real Estate Agent (WalletHub Blog, Apr. 24, 2019)

The Secrets of Successful New Real Estate Agents (The Balance Blog, Dec. 23, 2018)

10 Reasons Most Real Estate Agents Fail (Inman News, Jan. 2, 2018)

Multicultural/D​iversity

Managing Diversity and Inclusion in Real Estate and Construction (Linkedin Blog, Mar. 18, 2019)

The Real Reason Diverse Teams Are Better at Solving Problems and Making Money (Redfin Blog, Jul. 12, 2018)

3 Ways Real Estate Agencies Can Attract and Retain Diverse Talent (Quicken Loans Blog, Jun. 22, 2018)

Recruitment of Nontraditional Candidates Can Boost Industry Diversity (Urban Land Institute, May 21, 2018)

Recruit, Train and Mentor to Create a Diverse Workforce (Miami Herald, Oct. 22, 2017)

Why the Real Estate Industry is a Diversity Champion (Forbes, Oct. 6, 2017)

eBooks & Other ​Resources

eBooks​.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

Confessions of a Recruiting Director (Kindle, eBook)

Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition (Kindle, Audiobook, eBook)

Hiring the Best: The Fast Track Guide to Win by Effective Interviewing, Recruiting Hiring and Keeping the Best People (eBook)

Mastering the Art of Recruiting (Kindle, Audiobook, eBook)

Planning the Recruitment Process – What You Need to Know: Definitions, Best Practices, Benefits and Practical Solutions (eBook)

The Easy Step by Step Guide to Recruiting the Right Staff (Kindle, eBook)

Ready-Made Employment Contracts, Letters & Forms (eBook, Kindle)

Recruit or Die (Kindle, eBook)

Recruiting, Interviewing, Selecting & Orienting New Employees (Audiobook, eBook)

Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies – What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors (eBook)

Recruiting, Retaining and Promoting Culturally Different Employees (eBook)

Retaining Top Employees (eBook)

Who: The A Method for Hiring (Kindle, eBook)

Interview Others: How to Spot the Perfect Candidate (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Building a Magnetic Culture: How to Attract and Retain Top Talent to Create an Engaged, Productive Workforce (New York, NY: McGraw-Hill, 2012) HF 5549 S552

Compensating the Sales Force (New York, NY: McGraw-Hill, 2004) HF 5438 C48

How to Recruit Top Producers (New York: Alexander Communications Group, Inc., 1999) HF 5438 R22ho

Real Estate Office Management: a Guide to Success (Mason, OH: South-Western, 2003) HD 1375 H47

Recruiting and Retaining Highly Successful Agents (Chicago, IL: National Association of REALTORS®, 1999) HF 5438 N21rec

Recruiting and Retaining the Best (Washington, D.C.: National Association of REALTORS®, 1996) HF 5438 N21re


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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