Founded by the National Association of REALTORS® in 1995, Realtor.com® pioneered online real estate and has shared the REALTOR® brand for nearly 30 years.
No NAR member dues dollars go to fund Realtor.com.
Realtor.com connects buyers, sellers, and renters with trusted insights, professional guidance, and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com is operated by Move, Inc. a subsidiary of News Corp.
Our work with Realtor.com helps reinforce the role of REALTORS® in the transaction—without disintermediation—and supports NAR members on all sides of the transaction.
Realtor.com works with MLSs nationwide to obtain listing data through MLS agreements, so consumers can view and learn more about your clients’ listings on Realtor.com (website, mobile web, and iOS/Android apps). Realtor.com is not a broker and does not access listing data via IDX feeds.
Realtor.com has shared the REALTOR® brand with NAR for nearly 30 years. This means Realtor.com is only successful when you’re successful.
When consumers come to Realtor.com, they can learn more about the REALTOR® difference across the Realtor.com experience. Realtor.com is the only portal that allows people to search specifically for REALTORS® when they’re looking for an agent through the Realtor.com agent profile search.
REALTORS® can promote their NAR membership, professionalism, and expertise to consumers through their free agent profile on Realtor.com. The REALTOR® logo and all of your designations are included on that profile, once you claim it by visiting the Realtor.com for Pros dashboard.
And when a consumer clicks on the logo, they get a pop-up explaining what it means to be a REALTOR®. In addition, the listing brokerage and REALTOR® logo (if the listing broker is an NAR member) are displayed on the top and bottom of listing detail pages.
Realtor.com invests significantly in consumer marketing programs to attract eyeballs and drive demand for listing properties, which ultimately helps REALTORS® and consumers.
In 2025, Realtor.com introduced country music star and sitcom veteran Reba McEntire to star in its new “Nearly Home” campaign. The campaign highlights the relatable ups and downs of the home buying and selling process, making it feel more accessible and less daunting. Drawing from real homebuyers' experiences, the ads offer digestible solutions to common problems, providing viewers with the tools they need to take the next step in their home search with confidence.
Realtor.com sponsors the annual NAR Good Neighbor Awards. This awards program honors NAR members who exemplify dedication to volunteer service and make significant impacts in their communities. Each year, five winners each receive a $10,000 grant for their nonprofit organization and are recognized during NAR NXT. Five honorable mentions also each receive a $2,500 grant. In addition, Realtor.com sponsors the Web Choice Favorites, an opportunity for Good Neighbor finalists (one winner - $2,500 and two runners up - $1,250 each) to receive additional grants for their charities based on public voting on Realtor.com.
Realtor.com also sponsors the NAR Fair Housing Champion Awards. This program recognizes REALTORS® who go above and beyond to support buyers and communities, advocating for accessible and affordable housing opportunities, and promoting consumer and REALTOR® fair housing education. The award provides a $5,000 prize that winners can dedicate to a housing-related nonprofit organization of their choice.
Realtor.com proudly supports RRF. In addition to donations to help those affected by natural disasters like wildfires and flooding, Realtor.com works with its News Corp partners to bring awareness of RRF through news coverage across its media companies and social channels.
In 2025 Realtor.com supported L.A. Wildfire and Texas Flood efforts, donating thousands of dollars to help those in need.
America is short 4 million homes, which is not only making homeownership more unaffordable, but is also making it harder for REALTORS® to earn a living. To help solve this shortage, Realtor.com® launched Let America Build to advocate for bold solutions that cut through red tape, eliminate restrictive zoning, and modernize outdated regulations that slow or block new home construction. The initiative calls on lawmakers at all levels to make pro-housing choices that unlock supply and promote affordability.
In the spring of 2024, buyer representation was being called into question. As a supporter of the industry, Realtor.com publicly supported the importance of buyer agents and the need for buyer representation. Realtor.com launched a national campaign that included full-page ads in the Wall St. Journal, Washington Post, New York Times, and New York Post. The campaign also included op-eds, media interviews, and the creation of resources for REALTORS®.
This November is the third year that Realtor.com has sponsored its Mission Zero campaign. The goal of this program is to help more veterans become homeowners. Most veterans don’t own a home because they can’t afford a deposit. In addition to that only 3 in 10 know they can put zero down. To help spread the word, Realtor.com is working with NAR and our partner companies at News Corp and Fox to help spread the word about the benefits of using a VA loan to buy a home.
Visit the Realtor.com PRO Campaign Hub to access resources and assets in support of these campaigns and others that you can rebrand and use in your own outreach and communications.
NAR does not own Move, Inc. Move, Inc. licenses the REALTOR® trademark and the Realtor.com URL from NAR. NAR does not determine Move’s product offerings, pricing, or terms and conditions.
The Realtor.com award-winning customer care team is always ready to assist you with your questions, whether or not you are a current customer.
Contact the Realtor.com customer care team online at:
