PlacesterWHO: Built on the foundation of affordable and beautifully-designed agent websites, Placester is a real estate marketing platform, designed to help real estate professionals take control of their online presence.


Basic Agent Websites

Every NAR member can now build and launch a professional real estate website for free with Placester’s new NAR Edition.


  • Mobile-ready design
  • IDX listing integration capability*
  • Homepage with customizable slideshow images
  • Custom domain mapping
  • Global listings search filtering
  • Editable Listing Search, About, and Testimonial pages
  • Mortgage Calculator widget
  • Exclusive site design for NAR members, incorporating the REALTOR® trademark and value statement
  • NAR designation & certification logos for site footer
  • Social media icons with links to Facebook and other accounts

Placester's NAR Edition websites are designed to be turnkey, and include everything needed to build an online presence, without the need for technical or programming skills. Email support is included.

Agent websites through Placester are free with your NAR membership, with no limited trials or expirations. In some areas, additional MLS surcharges or fees may apply. Consult Placester for details.

Advanced Subscriptions

NAR Members in need of advanced websites or marketing solutions may upgrade to one of the following advanced product bundles.

Discount: NAR Members receive 20% off a one year subscription.

1. Placester Essential

Get everything you need to start building your business online. Includes:

  • Responsive, IDX website with blogging and unlimited pages
  • Various site design templates with adjustable colors
  • Ability to add branding and map custom domain
  • Natural language listing search and map search functionality
  • Customizable IDX Pages and Home Valuation Pages
  • Advanced lead capture and visitor registration
  • Mobile & web lead management tools for tracking prospects
  • Drip email marketing and auto-responders to help you nurture leads
  • Unlimited phone support

2. Placester Premium

Accelerate your marketing with help from our experts. Includes everything in Placester’s Essential Bundle, plus:

  • Premium homepage design themes
  • Premium website setup
  • Lead nurturing management
  • Monthly blog content creation
  • Quarterly website updates

3. Placester Premium PLUS

Automate your marketing with managed advertising and site maintenance. Includes everything in Placester’s Essential and Premium Bundles, plus:

  • Custom homepage design
  • Blog content sharing on Facebook
  • Automated Facebook advertising
  • Premium site maintenance

Broker Websites

Placester’s Broker Websites include all of the benefits of basic agent websites, plus agent index and bio pages, natural language listing search and map search functionality, customizable IDX-capable Pages and Neighborhood Pages, blogging, and unlimited pages.

Discount: NAR members who sign up for one year receive 20% off their Broker Website subscription.

Single Property Websites

Single property websites profile individual listings, enabling you to build a site that incorporates IDX/MLS listing data for a specific property. They include full listing details, an image slideshow, an agent bio page, social media integration, and the ability to add branding. Users can also create a custom listing that includes their own content and unlimited photos.

Discount: NAR members who sign up for one year receive 20% off their Single Property Website subscription.



ELIGIBILITY: All NAR members with a NRDS ID can take advantage of this offer. Members who currently have a Placester website may move to the new offer at any time, or keep their current website under current terms. 

*Placester® has IDX agreements with 99% of MLS listings in the United States, and can integrate MLS property data into virtually any REALTOR® website. In some areas, additional MLS fees may apply.

Program availability and eligibility requirements may vary by partner program. See partner websites for details, terms and conditions.