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Who: Built on the foundation of affordable and beautifully-designed agent websites, Placester is a real estate marketing platform, designed to help real estate professionals take control of their online presence.


Free NAR Edition Sites to Be Retired

As Placester continues to innovate and evolve its suite of products, the decision has been made to sunset currently existing free NAR Edition sites. Customers may continue to use these sites under their current terms until December 1, 2019, after which the sites will be discontinued. Upgrade and transition options are available.

Learn more here

What: Placester’s beautiful websites are easy to set up, personalize, and stock with great content. Two subscription packages are available, and both offer special pricing for NAR members.

Essential Subscription: Agent Core

NEW! The Agent Core package from Placester provides real estate professionals with a beautiful and professional website. These websites are designed to be turnkey, and include everything needed to build an online presence, without the need for advanced technical or programming skills.

Discount: NAR members enjoy 20% off an Agent Core subscription

Features include:

  • A mobile-friendly website
  • IDX listing integration capability*
  • Advanced property search
  • Multiple site templates/designs
  • Unlimited pages and posts
  • Real estate blog
  • Auto-responder emails
  • Email support

Advanced Subscription: Agent Pro

NAR Members in need of advanced websites and marketing solutions can upgrade to Agent Pro

Discount: NAR Members receive 20% off a one-year Agent Pro subscription. 

The Agent Pro package includes all of the benefits of Agent Core, plus:

  • Advanced lead capture and customizable landing pages
  • Dynamic map search functionality
  • Unlimited pages with additional templates, area pages, and home valuation pages
  • Integrated CRM to manage leads and contacts
  • Email marketing tools to nurture prospects
  • Blogging automation and access to Placester’s library of pre-written content
  • Phone support


Best Real Estate Websites Powered by Placester

See how other agents increase website engagement by incorporating hi-res slideshows, clever branding, blogging, and videos.

Check out 49 of the Best Looking Real Estate Websites

*Placester® has IDX agreements with 99% of MLS listings in the United States, and can integrate MLS property data into virtually any REALTOR® website. In some areas, additional MLS fees may apply.

Program availability and eligibility requirements may vary by partner program. See partner websites for details, terms and conditions.



Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.