In this podcast, host Alex Ruggieri speaks to Maribeth Kuzmeski, president of Red Zone Marketing, internationally recognized speaker, and author of seven books, including “The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life.” Maribeth shares her tips on how to best present yourself to a potential client, how to make your qualifications matter to your client, how to realize the difference between personal "features" and "benefits."