Reference the following resources in your new member orientation:
As one of the strongest and most recognized brands in the world, be sure to communicate to new members the importance of the REALTOR® brand and how to use it properly to ensure maximum value with the public. It is a key differentiator since only members are authorized to use the term “REALTOR®” or the REALTOR® logo in connection with their real estate business. To protect it, we need to ensure that “REALTOR®” continues to mean a member of NAR and not just any real estate agent. To easily communicate this issue, the 3-minute Make Our Marks Remarkable video available here and the On Your Mark brochure (Item #126-181) is available for purchase at the REALTOR® Store.
Code of Ethics Training and Orientation
All REALTOR® Associations are required to offer 2.5 hours of Code of Ethics training for applicants and existing REALTOR® members. At orientation, individuals will review the Code, training requirements and set expectations. Plus, materials are available for purchase to help communicate the value of this training to your membership. Two online ethics training courses make completion easy by offering CE credit in several states or a customizable, interactive, non-CE training option.
Association Resource Packet
The Association Resource Packet, which includes 50 copies each of the Top Benefits Flyer and the 2019 Catalog of Member Resources, is available for just $20 (Item #135-29). Browse the REALTOR® Store for these and other materials to assist with your orientation.
Realtors Property Resource® (RPR®)
Share the ‘What is RPR®?” video series at your next new member orientation to introduce new members to Realtors Property Resource®, the nation’s premier real estate data and reporting platform, offered exclusively to REALTORS®. Use the RPR® Guide to Member Communications for Associations to access resources that are perfectly suited to demonstrate the value of membership, enhance member communications campaigns, broaden outreach efforts and convey professional development opportunities.
Leverage Your NAR Transaction Management Benefit
NAR’s arrangement with zipLogix™ also benefits associations, with significant savings for those that wish to make their forms available through zipLogix™. Maximize the value of this benefit by making your association’s state or local forms libraries available through the zipForm® Plus software. By doing so, this will provide a streamlined solution to your members who will have one place to access your association’s forms while taking advantage of the valuable benefit provided to them by NAR.
realtor.com® New Agent Success Tools
Engage with the latest tools and training specific to newly licensed REALTORS®. Includes tips for setting up your realtor.com® profile, downloads and classes focused on making your first year in real estate successful; and professional development opportunities.