New Consumer Advertising Campaign
NAR’s That’s Who We R® campaign defines the REALTOR® brand value for consumers, and highlights the REALTOR® difference – the REALTOR® Code of Ethics. This campaign helps consumers understand that REALTORS® provide a competitive advantage, have insights into local markets that cannot be provided from an online search, and are consumer advocates who fight for their clients’ real estate dreams.
To download campaign resources, visit ThatsWhoWeR.realtor.
Center for REALTOR® Financial Wellness
The new Center for REALTOR® Financial Wellness is a program designed to meet the specific financial planning needs of REALTORS®. Encourage your members to log-in and take the 10-question Wellness Check-up, which will assess their current financial profile and generate personalized goals to help them achieve financial security. A robust library of resources on subjects ranging from business expense planning, real estate investing, succession planning, and more is waiting for them!
Commitment to Excellence
Give your members a competitive advantage. Commitment to Excellence (C2EX) is a new program that empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. It’s not a course, class or designation—it’s an endorsement that REALTORS® can promote when working with consumers and other REALTORS®. Be an advocate for the future of our industry, and share this exciting new program with your members today!
.realtorTM and .realestate Top-Level Domains
Your new members need their own professional web and email address where clients can find them, and a digital marketing strategy that increases visibility around their areas of expertise. Help them power their real estate business with .realtorTM and the new .realestate top-level domains — designed to support them and everything they do.
NAR Members receive their first .realtor™ web address free for 1 year and can claim their FREE domain today.
The REALTOR® Sustainability Program monitors how sustainability impacts NAR members. It also offers research and resources for Association Executives and your members, including guidance for state and local associations on topics such as starting sustainability committees, designing resiliency and disaster plans, and more.
Get started with the online Sustainability Resource Guide at nar.realtor/sustainability.