Consumer Advertising Campaign

NAR’s That’s Who We R® campaign defines the REALTOR® brand value for consumers, and highlights the REALTOR® difference – the REALTOR® Code of Ethics. This campaign helps consumers understand that REALTORS® provide a competitive advantage, have insights into local markets that cannot be provided from an online search, and are consumer advocates who fight for their clients’ real estate dreams.

To download campaign resources, visit

Center for REALTOR® Financial Wellness

The Center for REALTOR® Financial Wellness program is designed to help meet the specific financial planning needs of REALTORS®. Encourage your members to log-in and take a FREE online financial assessment and generate personalized goals to help them achieve financial security. Members can also access free monthly webinars, download tools and calculators from a robust library of financial resources, and stay up to-date on weekly financial tips on social media and LIVE! events. Financial topics range from business expense planning, real estate investing, succession planning, retirement, and so much more.


Commitment to Excellence

Give your members a competitive advantage. Commitment to Excellence (C2EX) is a program that empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. It’s not a course, class or designation—it’s an endorsement that REALTORS® can promote when working with consumers and other REALTORS®. Be an advocate for the future of our industry, and share this exciting program with your members today!

Member Value Plus (MVP) Program

The MVP Program encourages members to take easy actions to earn rewards members for being active participants in their Association. Active involvement is the best way to maximize your membership, as well as the best way to make the Association and all our members more successful. And, those members who take the most active role are rewarded with resources that can continue to strengthen their own business. Participants have earned over $11M in valuable rewards from the program. Every two weeks a new MVP offer will be posted. All members need to do is complete the specified Action within the two-week time-frame and earn a free reward! Help your members receive free products and discounts by asking them to subscribe to the MVP newsletter, today!

.realtor™ and .realestate Top-Level Domains

Your new members need their own professional web and email address where clients can find them, and a digital marketing strategy that increases visibility around their areas of expertise. Help them power their real estate business with .realtor™ and the .realestate top-level domains — designed to support them and everything they do.

NAR Members receive their first .realtor™ web address free for 1 year and can claim their FREE domain today. 

Sustainability Resources

The REALTOR® Sustainability Program monitors how sustainability impacts NAR members. It also offers research and resources for Association Executives and your members, including guidance for state and local associations on topics such as starting sustainability committees, designing resiliency and disaster plans, and more.

Get started with the online Sustainability Resource Guide at

Fair Housing Resources

Fair housing is more than a list of dos and don’ts, rights and penalties, and mandatory continuing education. As stewards of the right to own, use and transfer private property, fair housing protects our livelihood and business as REALTORS® and depends on a free, open market that embraces equal opportunity.

REALTORS® recognize the significance of the Fair Housing Act and reconfirm their commitment to upholding fair housing law as well as their commitment to offering equal professional service to all in their search for real property. Share the Housing Point: Fair Housing Act Video Download with your members from the REALTOR Store for Free! |