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Time is money, and the longer a property sits on the market, the more it can lose its initial shine. According to a 2023 report from the National Association of REALTORS®, nearly half of sellers’ agents said staging decreased a home’s time on the market. The association also estimates that staging increases offer prices by 1 percent to 5 percent.
Design and real estate reality TV shows and social media reels play a big role by influencing potential buyers. The cavalcade of clips featuring rooms styled to perfection increases buyers’ real life expectations. According to 55 percent of the agents surveyed in the National Association of REALTORS® report, buyers expect homes on the market to be presented in a way that helps them envision their future lives there.
There are several options for preparing a home for sale that fit a range of budgets.
Virtual staging, for example, uses software to create cost-effective visuals, and it’s often offered by REALTORS® or can be purchased for a few hundred dollars.
According to National Association of REALTORS® data, the three rooms most important to buyers are the living room, the primary bedroom and the kitchen, in that order.