Michael Belch

Michael Belch is a professor of marketing at San Diego State and the codirector of the Centre for Integrated Marketing Communications (http://imc.sdsu.edu). His articles have been published in The Journal of Advertising and Research in Marketing, among others.

Drs. George and Michael Belch are the coauthors of Advertising and Promotion: An Integrated Marketing Communications Perspective, a leading textbook in the field. They have done consulting work and conducted seminars in marketing and advertising for such companies as Arbitron, Qualcomm, Microsoft, and Xerox.