A new survey of 225 real estate agents who are members of the National Association of REALTORS® shows AI has “moved firmly into day-to-day real estate workflows,” according to Realtors Property Resource®, a wholly owned subsidiary of NAR.
RPR released the survey today, showing that:
- 92% are using AI now or are planning to use it
- 71% cite saving time as AI’s top value
- 63% cite accuracy of outputs as their top concern
- 68% save at least one hour per week using AI
- 8% are not currently using AI and do not plan to
“AI adoption is no longer the question. Agents are already using it,” says Reggie Nicolay, senior vice president of marketing and training at RPR. “The real opportunity now is confidence—confidence in output quality, confidence in compliance and confidence in how AI is used in client conversations.”
Agents’ top concerns about AI include:
- Accuracy (63%)
- Compliance or legal issues (49%)
- Misinterpretation of market data (47%)
- Learning curve (30%)
- Fair housing concerns (28%)
“Agents are not resisting AI,” Nicolay says. “They’re using it where it adds clear value and asking the right questions where risk is higher.”
Nicolay recommends that brokers offer practical training, including short video tutorials and use-case examples, “plus trusted data and repeatable workflows,” to build confidence in AI tools. RPR offers AI-enhanced tools, such as market trend reports and CMAs. RPR’s online real estate database spans over 160 million residential and commercial U.S. properties and provides analytics, reports and mobile insights. For more information, visit blog.narrpr.com.