High-level mergers in proptech may feel far removed from your everyday concerns. However, as a longtime real estate broker and the founder of HomeCode Reviews technology directory, I know that when the best tech tools are integrated properly, they can create game-changing improvements that impact your business, your deals and your bottom line.
You may have seen the news in February announcing the merger of Purlin, an AI platform designed to streamline real estate transactions and operations, with Final Offer, a consumer-facing negotiation marketplace.
The new entity, Purlin Enterprises Inc., is designed to connect the full real estate transaction—from search-and-offer to compliance-and-close—in a single connected system. The merger is an outgrowth of a partnership that started in 2024 when both companies were part of the National Association of REALTORS® REACH program.
I recently sat down with Giorgi Chigogidze, founder of Purlin and CEO of the combined company; Tim Quirk, co-founder of Final Offer; and Ashley Stinton, managing partner of the NAR REACH program, to talk about what the merger means for real estate pros and their clients and how it solves one of the industry’s biggest challenges—the tsunami of tech tools currently overwhelming agents.
The Problem: Disconnected Tools
The right tool will help you do more with less, save time and be more efficient. From the invention of the wheel to sliced bread to the latest AI platform, that stated purpose has remained the same.
Now, however, most of us aren’t short of tools. We’re overwhelmed by the thousands of “solutions” being pitched to us, creating noise instead of efficiency.
“It’s just exponential what’s available today … but it’s also a really difficult thing for both consumers and agents to navigate,” Stinton says.
Every new tool means a new login, a new onboarding process, new troubleshooting and new workflow integration. Navigating that process, while doing all the things you already have to do on a daily basis, means that each shiny new tech tool becomes a challenge rather than a solution.
To feel “worth it,” proptech tools have to do some pretty heavy lifting for agents and their clients. “If you’re not cutting costs while increasing efficiencies or increasing revenue, it’s going to be really hard for folks to buy your products moving forward,” Quirk says.
The Solution: Offers That Come Together Instantly
The offer stage is “one of the most emotional and anxiety-ridden parts” of a real estate transaction, Quirk says. Buyers are in limbo, wondering if their offer will be accepted, while sellers are worried about leaving money on the table. Agents are caught in the middle, managing chaotic emotions and logistics.
Final Offer was designed to increase transparency around offers, deadlines and competing bids, removing guesswork during those high-stakes negotiations. But solving a moment isn’t enough, and that’s what led to the integration with Purlin, which operates across an entire real estate workflow, from CRM to compliance.
In a traditional offer scenario, agents and their clients leave a showing, go home or to the office, write the offer, then check multiple systems for status updates while manually coordinating communication among stakeholders.
With the Purlin integration, “You walk out of the showing … and all you have to say is, ‘Send me the offer with the pre-approval letter attached, so I can review it,’” Chigogidze says.
The AI-driven workflow generates an offer instantly, auto-populates contracts with compliant forms, attaches the pre-approval letter and other documentation automatically, then tracks the deal progress on your behalf, prompting with next steps as needed.
The result? Less admin, faster action and a better client experience. On top of that, he says, since the difference between winning and losing often comes down to speed, especially in highly competitive markets, you have the opportunity to respond instantly when your client says, “I want to make an offer right now before anyone else.”
This integration is about more than streamlining the offer process. It’s about letting the tech work in the background, freeing you up to focus on judgment, negotiation and relationships—the things only you can do.
Client Experience Matches Client Expectations
From the client’s perspective, Stinton says, “I’m going to get to the properties that make the most sense for me faster … and I’m going to have a better transaction because of all of it.” From Chigogidze’s perspective, adding value to the consumer and to the agent are “one and the same thing.”
The best proptech isn’t the one that agents notice. It’s the one their clients feel. When you can provide real-time updates, less confusion, faster closings and fewer “what’s happening now?” moments, clients feel that—and tell their friends.
“Consolidation can be a really positive thing,” Stinton says. “We used to really dislike the phrasing ‘end-to-end’ … now we actually see viability in it.”
