Real estate professionals are facing mounting pressure to navigate complex compliance requirements, manage fragmented technology systems and reduce transaction delays—all while helping buyers and sellers close deals.
Second Century Ventures—the strategic investment arm of the National Association of REALTORS®—selected six companies for its 2026 REACH program, an accelerator designed to help scale emerging real estate technology companies focused on solving industry challenges.
The new class of real estate technology startups is offering to solve some of the industry’s biggest bottlenecks while reinforcing the role of agents throughout the transaction process.
“The future belongs to the agile creators,” says Dave Garland, managing partner of Second Century Ventures. “As the market evolves and technology advances, our promise remains unchanged: We will continue to champion cutting-edge solutions and cultivate an environment where entrepreneurs can turn friction into opportunity while keeping agents at the center of every transaction.”
The Startups to Watch
The selected REACH companies offer a wide range of solutions for the residential real estate market, including tools that provide AI-powered compliance and workflow automation, increase transparency among homeowner associations and support the manufactured housing market.
Ai.realestate (AiRE)
AiRE is focused on helping brokerages and sales teams better use the data they already have. The platform organizes internal data alongside property, mortgage and client information to create what the company describes as a “living database” designed to drive lead generation and client engagement.
Association Online
HOA-related transactions can often be associated with delays, missing documents and confusion for buyers and sellers. Association Online aims to streamline HOA data collection and improve transparency, helping agents more confidently navigate HOA transactions while reducing closing disruptions.
BrokerBot
As artificial intelligence continues expanding into real estate, BrokerBot is positioning itself as an AI-powered operational assistant for brokerages and agents. The platform offers tools for administrative support, compliance guidance, training and agent support while integrating into existing brokerage systems.
LotRoll
LotRoll is targeting manufactured housing, a segment increasingly gaining attention as affordability concerns persist nationwide. The company is building digital infrastructure and data tools, including greater price transparency and access to active listings, that are aimed at helping professionals better serve buyers and sellers in the manufactured housing market.
MaxHome.ai
Compliance and transaction management remain major pain points for brokerages. MaxHome.ai focuses on automating workflows, streamlining compliance and reducing the manual operational tasks often associated with transactions for brokerages and agents.
StackWrap
Many brokerages struggle with disconnected technology platforms and low agent adoption of existing tools. StackWrap aims to centralize brokerage technology into a single dashboard while offering visibility into how agents are using available systems and tools.
Helping Agents Unlock New Opportunities
For agents, the message behind this year’s REACH class is about delivering practical solutions designed to reduce friction in everyday business operations and that potentially create new opportunities in evolving sectors of the housing market.
Ashley Stinton, managing partner of NAR REACH, notes the selected companies are focused on helping real estate professionals strengthen client relationships while improving efficiency behind the scenes.
“These tools will not only optimize the balance sheet; they will create a runway for brokers and agents to grow their businesses, develop new ways to serve clients and expand their roles as trusted advisers before, during and after the transaction,” Stinton says.
