4 Business Reasons for Joining TikTok

Tech coach Burton Kelso explains the merits of the short-video-sharing app.
TikTok screen

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Marketers have been flocking to the short-video-sharing app TikTok to connect with millennials and Gen Zers. Although at press time, the White House was seeking to ban U.S. transactions with its Chinese parent company, the popular platform seems unlikely to go away. Tech coach Burton Kelso explains its merits.

Claim your profile. Even if you don’t plan to use the app now, set up an account. “As a real estate professional, you want to snag your social media handles so you’re in control of them,” Kelso says. In this age of cyberbullying and identity theft, protect yourself against a bad player possibly deciding to sabotage your brand by creating an account in your name.

React. You can have TikTok check your contacts to let you know who’s using the app. Then, “get on TikTok, watch the videos, and comment on them,” Kelso says. “TikTok has a great tool called ‘reactions’ where, rather than just clicking a like or love on a post, you can record your reaction. This can help you stand out.”

Repurpose your videos. TikTok ­offers video filters and music options to augment your clips. By recording videos within TikTok, you can share them with one click to your Facebook, Twitter, Instagram, Snapchat, or LinkedIn account.

Be ahead of the curve. “If you become familiar with it now and find ways to use it in real estate marketing, you’ll be ready when it’s embraced by a larger demographic,” Kelso says.