Sales and Marketing

Every real estate pro makes these errors at one point or another. But you have to learn how to prevent them in the future to keep your business viable.

From 2022 NAR NXT, The REALTOR® Experience, Nov. 11-13, Orlando, Fla.

Though not as obvious as fire or flood damage, mold can spread quickly and cause significant property issues if not caught early.

Plunging home sales are adding to the horror of Halloween this year, but market shifts are a time to be brave and confront the demons in your business.

The iconic “Halloween” horror character makes a cameo in these property photos, helping the listing go viral. But the MLS has since called for the photos to be removed.

Break through fear of the changing market to show buyers and sellers how a pro gets it done.

Explain both the pros and cons of new-home construction versus existing-home construction.

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Your customer contact list needs work? Here’s how to get it in shape.

Appraisers start from a high bar before they can take on their own assignments, but agents can still play a role in helping them determine valuations accurately.