Sales and Marketing

Highlights from the 2022 Profile of Homebuyers and Sellers.

Younger generations are showing a desire to buy investment properties before—or even instead of—a primary residence.

Guillermo Teran, broker associate with Avanti Way Realty in Miami, still believes in the old-school lead generator of knocking on doors.

Learn how a real estate pro hasn't let a slowing market affect her marketing efforts.

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Property managers are an important line of defense for investors and housing providers, helping to protect their bottom line. Know how to avoid common pitfalls that could hurt your clients’ rental income.

Keep checking in with your recent home buyers—because they may want to move sooner than you think.

New opportunities to sell products inside vacation properties could open a new income stream to property owners. There’s a role for real estate pros, too.

Common relationship-building and transaction mistakes as well as working with appraisers were among your top sales and marketing concerns this year.