Sales and Marketing

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Social media can become a huge time suck if you let it distract you from your original purpose for being online—to get more clients. Check...

Sometimes, real estate agents’ tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to...

You’ve got the skills prospects are looking for, but to truly connect with them, you have to stop being a salesperson.

Correct these mistakes to hone in on your brand statement and attract the ideal customer.

Home shoppers searching in high price points are choosing properties that support their personal lifestyle. You may need to expand your mind to...

Ask open-ended questions to get your clients to open up, listen carefully to their responses, then interject these phrases that will connect who...

Not if it looks the same as the rest they're handed every day. Take these suggestions for making yours pop with a bit of your own personal...

Open houses are the perfect opportunity to expand your potential buyer pool. But if you're not careful, you may come across as too pushy,...