Sales and Marketing

The show “gives viewers a genuine, inside look into the emotions our clients face as they go through the homebuying process,” says NAR’s president.

“We didn’t price the house low. ... So, when we saw the offer come in, we thought, ‘Is this real?’” says the listing agent.

Consumers recognize these companies by their logos alone, a new study finds.

The video platform giant is taking action against “dislike mobs” who try to target smaller channels.

Share this document with your clients; it explains the competitive, consumer-friendly marketplace that exists in real estate.

Housing analysts expect an uptick in abandoned and foreclosed homes now that the pandemic-era federal moratoriums have ended.

Real estate pros aren’t shy about using this marketing gimmick to garner attention and land a sale.

The top three paranormal experiences are hearing sounds, lights turning on and off, and hearing voices. 

Thirty percent of buyers say they’d be willing to live with a “friendly” ghost, according to realtor.com®’s annual Halloween survey.

True to its horror-movie history, the home's photos include images of Freddy Krueger, and the agents ask for offers to be submitted by Halloween.