SPONSORED CONTENT by get.realtor
These days, before buyers ever step into an open house or reach out to an agent, they’re browsing listings, researching neighborhoods and checking out local real estate professionals online.
Whether someone is referred by a friend, discovers a property through a portal or sees your name on a yard sign, chances are they’ll type your name into Google before reaching out. What they find in that moment can either open a door or quietly close one.
Your Digital First Impression
For many agents, search results are a scattered mix: a Facebook page, a broker-provided profile, maybe an outdated listing. These assets are useful, but they don’t provide a clear and consistent picture of who you are and what you offer.
In an industry built on trust and personal connection, a polished online presence isn’t about vanity, it’s about visibility, professionalism and credibility.
Why Owning Your Online Presence Matters
Nothing builds long-term credibility and brand consistency like having a website that you fully own and control.
Your website becomes the central hub for your brand, reflecting your style, values, expertise and market focus. It’s where clients can get a clear picture of who you are and how you work. Instead of scattering your presence across multiple platforms, a personal website ties it all together.
A personal website helps you:
- Attract more qualified clients by showing up in local searches.
- Build trust and credibility with a professional, polished presence.
- Showcase your unique value, from years of experience to your neighborhood expertise.
- Control your brand for the long term.
- Showcase your work, from recent listings to testimonials and blog posts, a personal site can serve as an always-on portfolio.
- Capture more leads with lead-generation forms that give clear calls to action.
It’s not just about being online—it’s about owning your place in the digital landscape and making sure your first impression is both strong and memorable.
Three Steps to Strengthen Your Online Brand
Secure a website ending in .realtor and .realestate. A custom URL like YourBrand.realestate or YourName.realtor builds trust and shows you're serious. These domains are exclusive to NAR members, giving you the trust and credibility needed to stand out from day one.
Launch a professionally designed, SEO-optimized website. Get.realtor is a digital branding platform for real estate professionals with over 30 customizable website templates intended to attract clients and help you rank on Google. Your site comes preloaded with your info, so you can go live in minutes without the heavy lift.
Build credibility with a professional email address. A branded email like info@YourBrand.realestate instantly boosts your professionalism and brand recognition.
A Smart Move for Your Brand
Your website brings everything together. You can link out to your social media pages, embed videos, share content and funnel traffic from email campaigns or ads back to one central place—your name, your brand, your platform.
As the real estate landscape becomes more digital—and more competitive—agents who invest in their online presence are positioning themselves for long-term success. Your personal website isn’t an item to check off your list; it’s a foundational asset that supports everything else you do, from social media to referrals.
For NAR members, the process is even simpler. The .realestate and .realtor domains offer agents a streamlined way to build a professional, branded website with tools tailored to the real estate industry. These features include built-in lead generation, SEO and flexible website templates. It’s a practical way to take control of your online presence without starting from scratch.
Learn more at www.get.realestate