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For more than 20 years, the online home search has largely looked the same: rigid filters, keyword guessing and a lot of trial and error. Consumers are unsatisfied with the experience. In fact, according to a recent realtor.com® survey, nearly two-thirds of current and potential home buyers are frustrated because they can’t search using criteria that actually matters to them. Sixty-two percent say they want to be able to describe what they want in a home and see meaningful results.
Now, there is the realtor.com® AI-powered search experience.
Search the Way People Actually Talk
With “search it, how you say it,” home shoppers are no longer just constrained to filters and key words. They can simply type what’s on their mind and see homes that fit their lifestyle, preferences, budget or personality.
For example, a buyer can search the exact home features they’re seeking on realtor.com® by typing “three-bedroom ranch-style with two bathrooms and a pool in Austin less than five years old.” AI-powered search not only understands words like “ranch,” but also analyzes listing photos to display all one-story homes that match the bedroom, bathroom, location and amenity requirements.
Fewer Clicks, Better Results
As a real estate professional, you know how overwhelming it can be for your clients to find the perfect home. AI-powered search fundamentally changes how your client can search online. They no longer need to click through endless listing photos to find a home with high ceilings, hardwood floors or a fenced in yard. Instead, they just type it in how they would say it, and results are provided instantly.
This new search experience uses AI technology to analyze and interpret listing details, matching what users ask for with what’s actually in the homes for sale. Users can combine their written search parameters with the site’s search filters, helping to eliminate the most frustrating pain points. Today, with the new AI-powered search, a user can filter over 300 different terms and tags. In the future, that number will be infinite.
AI-powered search is not a chatbot or conversational AI tool. It’s a core enhancement to the realtor.com® search experience. Users don’t have to use prompts; they just need to “talk” to it by searching the way they naturally speak. AI does the work behind the scenes to interpret and apply the right filters.
Key Features of AI-powered Search
Search the way you talk: Just type what you want: “three bedrooms under $800,000 in Chicago”—no need to select dozens of filters and get informed in real time about what the website is actually searching.
- Improves results the more you use it: The AI learns from real searches to produce more personalized, relevant results over time.
- Finds details that matter: Looking for a “modern kitchen” or “vaulted ceilings”? Realtor.com® recognizes these terms, analyzes listing photos and listing descriptions (interpreting both standard and AI-generated listing tags).
- Keeps users in control: Simple filter buttons and alerts help users stay in control and avoid confusion.
- Available now: The functionality is now live on iOS and web, with Android launching soon.
If a user types something the AI doesn’t understand, the system notes what was excluded and still show homes that match the rest of the search parameters. For example: “We didn’t understand the term ‘midcentury,’ so it was left out.” This eliminates dead ends. Behind the scenes, the AI is learning from these cases to make the search smarter every day.
While consumers benefit from the flexibility and ease, AI-powered search also gives you another expert-level resource in your real estate toolbox. You can deliver more tailored experiences and build trust faster by instantly surfacing listings that match very specific preferences. Whether it’s “homes with in-law suites” or “modern kitchens with hardwood floors,” the improved search accuracy gives you results that feel personal and allows your clients find the right homes faster.