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For Paul Kaminski, real estate has always been about more than transactions. With over 11 years in the industry and seven as a broker associate, his career has been shaped by deep local knowledge, long-term relationships and a commitment to representing one of New Jersey’s most competitive and recognizable markets: the Jersey Shore.
Working with Keller Williams Shore Properties in the Sports and Entertainment Division, Kaminski concentrates on Monmouth and Ocean Counties, including the rapidly evolving Fort Monmouth area, now gaining national attention as the future home of a major Netflix production studio. It is a market defined by demand, complexity and constant visibility. Standing out requires more than experience—it requires clarity.
“I wanted people to know exactly what I do and exactly where I do it the moment they see my name,” Kaminski explains.
The Problem: Visibility Without Ownership
Like many experienced agents, Kaminski’s early online presence lived within a larger brokerage ecosystem. His website existed as a variation of his brokerage’s main site. It was functional but limiting. While it offered exposure, it didn’t fully represent his individual expertise or market focus.
Even after purchasing Paul.Realtor when it first became available, Kaminski recognized that something was still missing. His digital identity did not yet communicate the full scope of his work nor the geographic authority he had built over more than a decade.
In a market where buyers and sellers increasingly research agents online before reaching out, Kaminski saw the risk of blending in rather than standing apart.
“In real estate, you don’t always get a second chance to explain yourself,” he says. “Your online presence has to do that work for you.”
Discovering a Domain That Speaks for You
Kaminski first learned about .RealEstate domains through an email campaign from the National Association of REALTORS® when the extension launched alongside .realtor. The idea resonated immediately.
Shortly after, he secured JerseyShore.RealEstate.
“The name says it all,” Kaminski says. “There’s no explanation needed. It tells people what I do and where I do it in five simple words.”
The decision was intentional. Rather than relying on a generic domain or competing for attention among countless similar names, Kaminski chose a domain that functioned as a positioning statement. His market, his profession and his specialization were built directly into his digital brand.
A Name That Clarifies Everything
From the moment Kaminski began using JerseyShore.RealEstate, the response was clear: Clients and colleagues began commenting on how memorable and descriptive the domain is. There was no confusion about his coverage area or professional focus.
“It answers questions before they’re asked,” he explains. “People immediately understand that I specialize in Jersey Shore real estate.”
Over time, that recognition helps reinforce trust and recall, two critical components in a highly competitive market. More importantly, the domain aligns seamlessly with Kaminski’s business goals. It positions him as a dedicated local expert rather than just another agent competing for attention online.
Visibility, Search and Intentional Marketing
Kaminski notes that clients consistently recognize his website when they encounter it online. He has also seen increased traffic and engagement when his marketing efforts intentionally direct users to his domain.
“When I actively point people to my website, the response increases,” he says. “The difference now is that once they arrive, they instantly know they’re in the right place.”
This reflects a broader truth in digital branding—a strong domain does not replace marketing, it amplifies it. By removing ambiguity, a .RealEstate domain ensures that every visit carries context, credibility and intent.
Seamless Setup, Real Support
Transitioning to JerseyShore.RealEstate was straightforward Kaminski describes the setup as “simple,” and when questions arose, support was readily available.
“Any time I needed help, someone was there,” he says. “That made the process easy and stress-free.”
For busy professionals, that accessibility removes a major barrier to upgrading their digital presence.
Why .RealEstate Has Become Essential
Kaminski’s experience reflects a larger shift happening across the industry. Real estate professionals are no longer competing solely on experience or listings. They are competing on clarity, credibility and first impressions online. A .RealEstate domain signals professionalism, defines expertise and reinforces trust before the first conversation ever takes place.
“A .RealEstate domain tells people who you are and what you do immediately,” Kaminski says. “It creates credibility before you even speak.”
For agents and brokers operating in competitive markets, that clarity is no longer optional. It is the foundation of being seen, remembered and trusted online.