Real Estate Photo Giant Firms Unite

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VHT Inc., a parent company of VHT Studios, and Collabra Technology Inc. announced Thursday that VHT will acquire the TourFactory photography network, bringing together the nation’s two largest real estate photographer networks. VHT says the move will expand its national network of professional photographers geared to the real estate industry in marketing homes, properties, and businesses.

TourFactory’s network of independent photographers and photography companies gives national real estate brands access to a large network of professional real estate photographers, VHT said in a press release.

Under the agreement, Collabra will take an ownership stake in VHT, while VHT will assume ownership and management of the TourFactory platform for real estate photographers. VHT Studios will also become a sales channel for Collabra’s Powerhouse marketing solutions, company officials said.

“This partnership means enhancements and benefits of the TourFactory platform, providers, and clients by leveraging VHT’s 22 years of developing new visual marketing technologies for real estate,” said Brian Balduf, CEO and chairman of VHT Studios. “Real estate professionals anywhere in the country can have high quality, professionally produced photography, 3D tours, drone video, aerial photographs, floor plans, and virtual staging provided by local experts.”

Terms of the acquisition were not disclosed.