Today’s older buyers are bringing serious leverage to the table—equity-rich, cash-ready and actively searching in competitive markets. Learn how agents are using Connections℠ Plus to identify and engage these high-intent prospects, and gain insights you can apply to grow your own pipeline.

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Older Americans are becoming a powerful force in the housing market—and savvy agents are taking notice. These equity-rich, cash-ready buyers are often repeat homeowners who can move quickly and confidently, especially in competitive metro areas. With fewer financing hurdles and a clear vision for their next chapter, they’re making fast, informed decisions. Want to tap into this growing wave of serious, motivated buyers? Discover how Connections℠ Plus can help you connect with the clients who are truly ready to make a move.

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