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Older Americans are becoming a powerful force in the housing market—and savvy agents are taking notice. These equity-rich, cash-ready buyers are often repeat homeowners who can move quickly and confidently, especially in competitive metro areas. With fewer financing hurdles and a clear vision for their next chapter, they’re making fast, informed decisions. Want to tap into this growing wave of serious, motivated buyers? Discover how Connections℠ Plus can help you connect with the clients who are truly ready to make a move.
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