Teaching to the Top
Will Wiard, 29, began his job as managing broker in 2015. He was so young that everyone in the office, he says, “ looked at me like I was lost.” He assured the agents he knew what he was doing and would be supportive. That’s where his degree in art and visual technology has come in handy. He uses his tech skills every day to help the 100-plus associates create campaigns to build their personal brands. No two are alike. Depending on the needs and abilities of his salespeople, Wiard instructs them on how to use social media for better self-promotion, enhance their websites, and create blogs and handouts. “When agents [understood] that I was showing them how to use technology to grow their business, and they were closing more business, my age became an advantage,” he says.