A Quick Study
A trained cosmetologist who cut hair for four years, Spring Bengtzen left salon life to join a local brokerage as an assistant during the height of ski season. Less than three months in, she sold her first property. Three months after that, she became partners with the agent who hired her. Bengtzen, who overcame significant physical injuries after a severe burn at age 20, has a zest for life that fuels her work ethic. She and her partner sold $100 million in real estate from 2004 to 2007. Since then, she has acquired her broker's license—and expertise in bank notes and short-selling.
In It for the Long Haul
Bengtzen works hard to build her pipeline. With its greatly prolonged sales process, the second home and resort business demands patience, perseverance, and a great deal of follow-up. Bengtzen prospects daily, even if it takes three years to close with a client.
Treat Them Like Family
Bengtzen has enjoying prolonged success in an area that's so rural, there's not even a stop light in the area. Her secret, she says, is to treat her mostly baby-boomer clients as if they were friends or family members. She's even had clients ask, "If we were your parents, what would you tell us to do?"