Sales associate
Prudential Pioneer Real Estate
659 Mountain Blvd.
Watchung, NJ 07069
United States
New Jersey US

Service with a smile

He may be looking forward to a relaxing dinner, but when Russell Williams gets a call from a client, dinner waits. That kind of service enabled him to post $13.5 million in volume last year, propelling him into the top stratum of his company.

The nine-year veteran sales associate, who works with his wife and another team member, has built his practice around younger buyers. “Being 29, I can relate a lot to what they’re going through,” he says. “We click.”

Williams recently became president of a local networking group, and the group’s weekly breakfasts have yielded a trove of referrals. Now about two-thirds of his business is referred to him by associates and past clients.

“If I lowered my service standards, my team wouldn’t be at this level of success.”