“Work smarter not just harder to exceed your clients’ expectations.”
When she was just 7, Le immigrated to this country from Vietnam with her father and brother. Her mother had died the year before. The young Le grew up with a determination to succeed—and where else but in real estate, which she says “epitomized the American dream”? After six years in the business, she was No. 2 in her company, with $17.2 million in sales, up from $13 million in 2002. She recently formed The Nga Le Team with a buyer representative and coordinator.
Asian influence: Her background gives her an edge with the South East Asian community. “Even if I don’t speak their primary language,” says Le, who has retained her Vietnamese fluency, “they relate well to me since we’re from the same part of the world.”
Secrets of her success: Le follows up on every lead and returns phone calls within 24 hours. “Even if a listing sells before I get back to them, I call since I might help them with another property or help their family and friends,” she says. She has branched into a variety of niches, including rentals, an active adult community, commercial, and land brokerage. On most types of listings, her company offers a fixed fee to sellers who are willing to handle much of the sales and marketing work. “It’s proved really popular,” she says.