Sales associate
Mac & Co.

‘Se español’

As a homebuyer moving to a new city, Araceli Tamez so impressed the salesperson she was dealing with that he offered to pay her way through real estate school.

That was three years ago. Today that salesperson is her broker, and Tamez is every bit the go-getter he thought she’d be. Working mostly with low-income buyers, Tamez closes about four transactions a month and had a total volume last year of $850,000.

Tamez has developed a successful niche with the Hispanic community, doing local TV commercials in Spanish and conducting monthly workshops at the Latino Community Development Agency.

She’s a raving fan of technology, using e-mail and her Web site, www.telepath.com/araceli, to communicate and market herself, and a laptop to get listing contracts and enter online bids for HUD homes.

“I want people to become homeowners,” she says, “because homeownership engenders pride in the community.”