Tip: Soak up knowledge from people who are successful in the real estate business.
Amy Luetke believes strongly in the power of mentors. Hers was JoEllen Nash, of JoEllen Nash & Co., in Vail, Colo., for whom she worked when she entered the business. “Jo Ellen has this drive to excel and exceed customer expectations. She showed me a world I hadn’t seen,” Luetke says.
Employing Nash’s philosophy, Luetke made the bold move last October of launching the Property Shop with five partners in Glenwood Springs, Colo. “I like the independence and the feeling that I don’t have a ceiling imposed on my success or income,” she says.
Luetke studied marketing at the University of Colorado in Boulder. And she’s using what she learned to set her company apart. She and her partners launched The Perfect Solution, a magazine for and about the community that also features real estate information, stats, and listings. To connect with area residents in a more personal way, the company organizes casual Friday-night get-togethers, first-time buyer seminars, and lectures by architects and builders.
“I have a sincere drive to make dreams happen for my customers,” she says.