Sales associate
Berks Realty Group
5672 Allentown Pike
Reading, PA 19605
United States
Pennsylvania US

“I see how happy they are when they move in. That’s the reward for me.”

His niche has become relocating Spanish-speaking families to his Pennsylvania community from New York and New Jersey. He translates their sales contracts and other documents. In 2002, the first year he was licensed, he won a company award for being a top 100 salesperson in the Pennsylvania/Maryland region with a volume of $2.25 million.

Marketing strengths: About 85 percent of his business comes from referrals to Spanish-speaking customers. But he’s also aggressive about tapping leads. He hands out business cards at supermarkets and advertises in a Spanish-language newspaper, Atiempo.

Overcoming cultural barriers: Many of his buyers lack confidence in the banks in their home country. Betances uses himself as an example of someone who works well with lenders.