“I see how happy they are when they move in. That’s the reward for me.”
His niche has become relocating Spanish-speaking families to his Pennsylvania community from New York and New Jersey. He translates their sales contracts and other documents. In 2002, the first year he was licensed, he won a company award for being a top 100 salesperson in the Pennsylvania/Maryland region with a volume of $2.25 million.
Marketing strengths: About 85 percent of his business comes from referrals to Spanish-speaking customers. But he’s also aggressive about tapping leads. He hands out business cards at supermarkets and advertises in a Spanish-language newspaper, Atiempo.
Overcoming cultural barriers: Many of his buyers lack confidence in the banks in their home country. Betances uses himself as an example of someone who works well with lenders.