Field Guide to Sales Techniques

(Updated December 2012)

Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)

1,200 Sales Tips for Real Estate Professionals from the National Association of REALTORS®

1,200 Great Sales Tips for Real Estate Pros brings together all the best and most  practical business-building ideas from REALTOR® Magazine's popular annual “list issue” in a simple, easy-to-use format. This unique guide is perfect for learning the business or mastering the tactics and techniques most effective for growing your business.

Order online or by calling NAR's Information Services at 1-800-874-6500.

Selling Tips

Are you Staging Homes for the Holidays?,  (Styled, Staged & Sold,  Nov. 26, 2012).

If your listing isn’t selling, (Realty Times, Oct. 1, 2012).

5 ways real estate agents can increase sales through QR codes,  (Garious, Apr. 25, 2012).

6 sales funnel tips for real estate professionals, (Aaron Hoos, July 12, 2011).

Sales techniques for real estate pros, (, n.d.).

eBooks & Other Resources

The following ebooks and digital audiobooks are available to NAR members:

Your first year in sales, (Kindle, Adobe EPUB eBook)

Barry Farber’s guide to handling sales objections, (Kindle, Adobe PDF eBook)

Selling in tough times, (Audiobook)

10 Immutable Laws of Power Selling (Adobe eReader)

The Best Damn Sales Book Ever (Kindle, Adobe eReader)

How to Sell When Nobody's Buying (Kindle, Adobe eReader)

The Method of Selling (Kindle, Adobe eReader)

New Sales Speak (Kindle, Adobe eReader)

Selling Real Estate Services: Third-Level Secrets of Top Producers (Kindle, Adobe EPUB eReader)

Staging to Sell (Kindle, Adobe eReader)

The Ultimate Sales Machine (OverDrive Audio Book)

Your first year in sales (Kindle, Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

— None available at this time.

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Sales Closings

Field Guide to Selling New Homes

Field Guide to Surviving & Thriving in a Slower Market

Information Services Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.