Ivan R. Misner

Misner is president and CEO of Business Network International, a San Dimas, Calif., referral organization. He’s on the faculty of California Polytechnic University, Pomona, and the author of several books about word-of-mouth marketing, including The World’s Best Known Marketing Secret: Building Your Business With Word-of-Mouth Marketing (Austin, Texas: Bard Press, 1994). Visit his Web site at bni.com or contact him by phone at 909/305-1818 or by e-mail at misner@bni.com.