February 2013: Blogging and Social Networking

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Blogging and social networking have become essential components of success in global real estate. By creating a steady stream of original content and online networking, and promoting the content to capture the attention of search engines and online visitors, you can effectively "own" whatever market niche you set your sights upon. In this issue, you will gain detailed, practical tips on developing and promoting your content, specifically appropriate for global agents.

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In This Issue

Marketing is an essential component of every global agent’s success. But technology has changed—and continues to change—virtually every aspect of how marketing is done in the real estate industry, upending traditional techniques and forcing agents to learn the new rules of the game.

Years ago, the most important thing a real estate website could offer was property listings. Now, there are huge, well-funded sites that offer listings to anyone with access to the Internet. Competing with that information is not feasible for an individual agent. Fortunately, you don’t need to.

The Importance of Regular Blogging

Blogging has become the best possible way...


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About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation