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Blogging and social networking have become essential components of success in global real estate. By creating a steady stream of original content and online networking, and promoting the content to capture the attention of search engines and online visitors, you can effectively "own" whatever market niche you set your sights upon. In this issue, you will gain detailed, practical tips on developing and promoting your content, specifically appropriate for global agents.
In This Issue
Marketing is an essential component of every global agent’s success. But technology has changed—and continues to change—virtually every aspect of how marketing is done in the real estate industry, upending traditional techniques and forcing agents to learn the new rules of the game.
Years ago, the most important thing a real estate website could offer was property listings. Now, there are huge, well-funded sites that offer listings to anyone with access to the Internet. Competing with that information is not feasible for an individual agent. Fortunately, you don’t need to.
The Importance of Regular Blogging
Blogging has become the best possible way...
Once your website content and design are working for you, it’s time to spread the word about what you do for global real estate clients. Social networking will help give you more “face time” with potential clients, referral resources, and peers.
Social networking goes beyond using Facebook, Twitter, LinkedIn, Pinterest and similar sites. Sure it’s important to...