December 2012: Build a Better Website

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Is your existing website optimized to help you secure new business from expat clients, overseas clients, and/or local individuals who want to own property in other countries? Inside, we'll offer specific tips and resources that will help attract the global clients you want. You'll discover numerous content considerations and design decisions that can greatly enhance your website's performance with buyers and sellers.

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In This Issue

You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?
Back in 1996, Bill Gates first coined the term, “content is king.” Ever since, online marketers have debated the role of content in attracting website traffic. In recent times, however, changes to Google’s all-important ranking algorithms, along with the growing importance of mobile devices, have triggered renewed emphasis on the role of website content. And why not?
You may want to “go global” on your home page, or you may prefer to use a primary web page (in the main navigation of your website) that says more about your global real estate services.
There are many machine translation applications available on the market today. The one best suited to your needs depends on the translation method you prefer and the languages you need to translate. Here are two cross platform, web-based applications you can add to your site
If a website is visually attractive, most people will say it is well-designed. But in the world of website design, good looks are just a small part of the story. Visitors also want a good experience, meaning they don’t want to get frustrated finding or viewing whatever they came for.


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About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation