2020 Communication Directors Institute

*All Times Eastern

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Tuesday, July 7

12:00–12:15 p.m.: Event Kickoff and Welcome

Speaker: Dan Eckles, CD Chair and Nevada REALTORS® Communications Director
Speaker: Victoria Gillespie, NAR Chief Marketing and Communications Officer

12:15–1:15 p.m.: Data You Can Use

Presenter: Jessica Lautz, NAR Vice President of Demographics and Behavioral Insights
Moderator: Troy Green, NAR Director of Media Communications

1:15–1:30 p.m.: Break–Sponsored by the REALTOR Benefits® Program

1:30-2:30 p.m.: How to Have More Joy in Your Social Media and Avoid Burnout

Presenter: Teah Hopper, Owner and Social Media Strategist, Teah Hopper Consulting
Moderator: Tristan Asbury, Strategic Communications Director, Missouri REALTORS®

2:30-2:45 p.m.: Break Sponsored by the REALTOR Benefits® Program

2:45-3:45 p.m.: Tips and Tricks for Helping Your Volunteer Leaders Thrive When Working With the Media

Panelist: Eric Berman, former Communications Director, Massachusetts Association of REALTORS®
Panelist: Telly Mamayek, Vice President of Communications and Engagement, Minneapolis Area Association of REALTORS®
Panelist: George McCabe, Director of Public Relations, B&P Advertising
Moderator: Caitland Orlicz, Commercial Services & Communications Director, Knoxville Area Association of REALTORS®

3:45 p.m.: End of Day Wrap Up and Prize Giveaway

Speaker: Dan Eckles, CD Chair and Nevada Realtors® Communications Director

Wednesday, July 8

12:00-1:00 p.m.: Educating REALTOR® Associations and the Media on Election Activity

Presenter: Gerry Allen, NAR Vice President, RPAC and Campaign Services
Moderator: Hunt Cooper, Communications Director, Lexington – Bluegrass Association of REALTORS®

1:00-1:20 p.m.: Break–Sponsored by REAL Strategies

1:20-2:20 p.m.: Utilizing Facebook Live and Instagram Stories

Presenter: Cristina Schaefer, Social Media Manager, Houston Association of REALTORS®
Moderator: Telly Mamayek, Vice President of Communications and Engagement, Minneapolis Area Association of REALTORS®

2:20-2:40 p.m.: Break Sponsored by REAL Strategies

2:40-3:40 p.m.: Round Tables

  • Communicating Remotely
    • Moderator: Kim Gammond, Communications and Public Affairs Director, Central Oregon Association of REALTORS®
  • Hosting and Executing Good Events
    • Moderator: Kevin Tshiamala, Marketing & Communications Director, Greater Metropolitan Association of REALTORS®
  • Strategic Communications Planning
    • Moderator: Hunt Cooper, Communications Director, Lexington – Bluegrass Association of REALTORS®
  • Video Equipment and Best Practices (Featuring Florida Realtors® Video Staff)
    • Moderator: Lisa Walker, Senior Director of Communications & Public Affairs, Florida REALTORS®

3:40 p.m.: End of Day Wrap Up and Prize Giveaway

Speaker: Dan Eckles, CD Chair and Nevada Realtors® Communications Director

Thursday, July 9

12:00-1:00 p.m.: Career Development Panel

Panelist: Heather Boschke, Vice President of Marketing & Communications, Minnesota REALTORS®
Panelist: Deanna Devey, Director of Communications & Operations, Utah Association of REALTORS®
Panelist: Katie Shotts, CEO & Executive Vice President, Memphis Area Association of REALTORS®
Moderator: Suzanne Westrum, CD Vice Chair and Vice President of Communications and Marketing, San Antonio Board of REALTORS®

1:00-1:20 p.m.: Break–Sponsored by REACH®

1:20-2:20 p.m.: Communications Law

Presenter: Trista Curzydlo, C4 Consulting, LLC
Moderator: Kim Gammond, Communications and Public Affairs Director, Central Oregon Association of REALTORS®

2:20-2:40 p.m.: Break–Sponsored by REACH®

2:40-3:40 p.m.: Round Tables

  • Communications Law Q & A
    • Moderator: Trista Curzydlo, C4 Consulting, LLC
  • Podcast Best Practices
    • Moderator: Nabeel Jamal, Director of Marketing & Membership, Oklahoma Association of REALTORS®
  • Utilizing Member Data
    • Moderator: Kevin Juliano, Digital Director, Pennsylvania Association of REALTORS®
  • Utilizing Photofy for Associations (Featuring New Jersey Realtors® Pilot Program)
    • Moderator: Colleen Oliver, Director of Public Relations & Marketing, New Jersey REALTORS®

3:40 p.m.: End of Day Wrap Up and Prize Giveaway

Speaker: Dan Eckles, CD Chair and Nevada Realtors® Communications Director

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