Economists' Outlook

Housing stats and analysis from NAR's research experts.

Personal Contacts and Referrals: Major Source of Foreign Buyer Leads and Referrals

Personal contacts and referrals were the most important sources of leads among agents who worked with foreign clients who purchased residential property accounting for about 47 percent of responses, according to NAR’s recently released 2016 Profile of International Activity in U.S. Residential Real Estate. Website/online listings accounted for 17 percent.


Among those who found their client through online sources (17 percent), the firm’s and agent’s websites accounted for 35 percent of leads.


Working with international clients requires an understanding of client needs and cultures. NAR’s Commercial and Global Services Group can assist REALTORS® in building their skills to successfully address the needs of their international clients.

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