Effectively reaching your customers and prospecting clients is essential for a successful real estate career. To succeed, ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

COVID-19 Impact on Direct Mail

COVID-19's Effect on the USPS and Direct Mail Marketing (Target Marketing, Apr. 6, 2020)

Estimated Change in Advertising Spending Influenced by The Coronavirus Outbreak According to Advertising Professionals in The United States as Of March 2020, By Channel (statista, Apr. 2020)

REALTOR® Logo Guidelines

Membership Marks Manual (National Association of REALTORS®)

Downloadable Logos (National Association of REALTORS®)

Direct Mail Basics

How to Get a Direct Mail Mailing List (The Mail Shark, Apr. 24, 2019)

Is Direct Mail Effective? If I Had a Dime for Every Time I Was Asked (ActiveRain, Jan. 24, 2019)

Direct Mail Proof: Real Campaigns Netting Up to $100,000 per Month (Think Realty, Jan. 9, 2019)

Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors? (Winning Agent, Nov. 2, 2018)

Benefits of Direct Mail in Real Estate Marketing (Your Elite Writer, Sep. 17, 2018)

How to Use Direct Mail in the Modern Marketing Mix (Marketing News, Sep. 1, 2018) E

Real Estate: How to Follow Up Your Direct Mail Campaigns (Lucidpress, Jul. 30, 2018)

Do Direct Mailers Actually Work? (StreetEasy, Jun. 7, 2018)

How to Maximize the Power of Direct Mail (Forbes, May 20, 2018)

How Gina Wade is Combining Her Direct Mail Strategy with Online Lead Generation to Land Her Deals (StreetText)

9 Steps to Successful Direct Mail (REALTOR® Magazine)

Advertise with Mail (U.S. Postal Service)

Direct Mail Basics (Florida Association of REALTORS®)

Direct Mail Basics (AllBusiness)

Prospecting by Direct Mail (REALTOR® Magazine Online)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Be a Direct Selling Superstar (Kindle, eBook)

Reinventing Interactive and Direct Marketing (Kindle, eBook)

The Direct Mail Revolution (Kindle, eBook)

The Direct Mail Solution (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through the NAR Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Power Real Estate E-Mails & Letters (La Crosse, WI: Dearborn, 2012) HF 5721 P68

Sold!: Direct Marketing for the Real Estate Pro (Sterling, VA: Capital Books, 2007) HD 1375 G28

Power Real Estate Letters: Letters, E-Mails, and More to Meet All Business Needs (Chicago, IL: Dearborn
Real Estate Education, 2006) HF 5721 P68

How to Become a Mega-Producer Real Estate Agent in Five Years (Mason, OH, Thomson/South-Western, 2004) HF 5438 H42

52 Weeks of Sales Success (New York, HarperCollins, 1999) HF 5438 R59f

Word Marketing: How to Empower Real Estate Advertising Through the Proper Choice of Words (Grafton, Wisc.: Blue Rose Studio, 1997) HF 6161.R3 K15

Power Real Estate Letters: A Professional's Resource for Success (Chicago, IL: Real Estate Education Company, 1994) HF 5721 P68 Rev. ed.

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.