Did you know that 89% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2017 NAR Profile of Home Buyers & Sellers? Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today's technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves. The following articles will guide you from the beginning to the advanced stages of how to choose and use one of real estate's hottest tools.

Digital Imagery & Real Estate


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

REALTORS®' Use of ​Digital Cameras

Frequency of use of digital cameras:

Daily . . . . . . . . . . . . . . . . . 20%
A few times per week . . . . 21%
A few times per month . . . 14%
A few times per year . . . . .10%
Rarely or never. . . . . . . . . 35%

Source: 2020 National Association of REALTORS® Member Profile

Usefulness of Photos and Virtual Tours

  • 58% of homebuyers find virtual tours to be very useful.
  • 89% of homebuyers find photos to be very useful.

Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers

Choosing a​ Camera

The Best Camera Bargains of 2021 (DP Review, Feb. 1, 2021)

Best Digital Camera 2021 – A Battle of Best Camera Gadgets (Vlogging Guru, Jan. 26, 2021)

Best Camera 2021: the 16 Best Cameras You Can Buy Right Now (TechRadar, Jan. 19, 2021)

The Best Camera for Beginners in 2021: Perfect Cameras for Learning Photography (Digital Camera World, Jan. 5, 2021)

Digital Cameras (Consumer Reports, Jan. 1, 2021) E

How-To Tips: S​hooting, Editing, & Storing Digital Photographs

Real Estate Photography: The Complete Guide (Pixinfocus, Jan. 3, 2021)

How to Shoot Real Estate Photography (Shutter Release World, Aug. 16, 2020)

The Basics of Real Estate Photography for Interior Photos (Digital Photo Mentor, Aug. 6, 2020)

Top 7 Real Estate Photography Editing Techniques (photosandvidoeedits.com, Jun. 4, 2020)

Real Estate Photography Tips: Top Techniques for the Best Real Estate Photos (Showcase IDX, May 13, 2020)

The Complete Intro Guide to Real Estate Photography (Grid50, Mar. 20, 2020)

Easy Real Estate Photography Tips for Better Interior Photos (Photography Talk, Mar. 11, 2020)

Marketing Your Listings With Digital Images

10 Ways to Boost Your Home's Online Curb Appeal (HGTV, Feb. 8, 2021)

Real Estate Photography Needs to Be Used for Every Listing – Here’s Why (Virtuance, Dec. 4, 2020)

Real Estate Photography Might Be the Most Important Part of Your Listing (List With Clever, Dec. 2, 2021)

Cleaner Video Marketing (REALTOR® Magazine, Sep.-Oct. 2020)

8 Tips to Make Your Listing Picture Perfect (Staged Styled, National Association of REALTORS®, Mar. 2, 2020)

Virtual Tours

What You Need to Know About Using Virtual House Tours to Sell Your Home (U.S. News & World Report, Feb. 1, 2021)

Remote Video Tours, ‘Sight Unseen’ Offers Become the Norm (REALTOR® Magazine, Jan. 27, 2021)

5 Great Reasons Why You Should Use Virtual Tours of Homes for Sale (Nextheme, Jan. 26, 2021)

Digitizing the American Dream (Seattle Magazine, Dec. 22, 2020)

Virtual Real Estate Tours Give a Three-Dimensional Look at Properties (NewsNBlogs, Dec. 17, 2020)

A Step-by-Step Guide to Creating a Virtual Home Tour (REALTOR® Magazine, Nov.-Dec. 2020)

Virtual Tours Become the New Norm in Selling Homes (San Diego Business Journal, Jul. 27, 2020)

Useful Websites

CNET Cameras — Product reviews and recommendations, comparisons, buyer's guides, how-to articles, and more from the electronics experts at CNET.

Digital Camera World — Digital Camera World is the world's fastest-growing photography website, covering every aspect of image-making, from DSLR and mirrorless cameras to mobile photography, drones, post-production and printing. This site also has buying guides, tutorials and product reviews.

Digital Photography Review — Product reviews, discussion forums, sample images, glossaries, buyer's guides, comparison charts, tutorials, news, etc. The site even includes a fully linked timeline to digital cameras released since 1995.

Digital Photo Mentor — Whether you're a beginner photographer, intermediate or seasoned shooter, you'll find photography articles here to help you take your skills to the next level.

Fro Knows Photo — Professional photographer, Jared Polin, offers product reviews, discussion forums, advice, instructional videos, and photo critiques. A useful website for both beginner and advanced photographers.

Imaging Resource — Comprehensive site features product reviews, comparison charts, news, tutorials, and other key information about all aspects of digital cameras and photography.

Shortcourses — Online tutorials on various digital camera topics, with a glossary of terms and links to other digital camera websites. A valuable feature of the Shortcourses site is the collection of printable, portable guides to using specific Canon, Nikon, Sony, and Olympus digital camera models.

techradar — The source for tech buying advice.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Digital Video (eBook)

Digital Photography All-in-One Desk Reference for Dummies® (Kindle, eBook)

Digital Photography For Dummies® (eBook)

Digital Photography Just the Steps For Dummies® (eBook)

Digital Video Essentials (eBook)

Digital Video for Dummies® (eBook)

How to Do Everything: Digital Camera (Kindle, eBook)

How to Do Everything with Online Video (Kindle, eBook)

How to Do Everything with Your iPhone® (Kindle, eBook)

How to Shoot Video That Doesn’t Suck (Kindle, eBook)

Video Marketing for Dummies (eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.