Quick Takeaways

  • Pay attention to the exterior of the house
  • Stage the property
  • Do a final walkthrough before filming

Source: How to Prepare for a Virtual Tour for Real Estate (Virtuance, Sep. 22, 2023)

Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today's technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.

Choosing the right camera is the first step. Cameras capable of 4K are currently best, however you can get away with lower resolution. DSLRs, action cameras, and wide-angle lenses are all viable options.

Professional photographers rely on software such as Adobe Lightroom, Adobe Photoshop, and Capture One to edit their photos. Editing photographs to remove things such as wires, trash cans, or other unsightly elements not critical to the integrity of the property can enhance their appeal.

Great digital photographs are nothing without proper marketing. Include photographs in listings, social media, and mailers.

Virtual tours gained popularity during the COVID pandemic. Your sales aren’t limited by geography, since your buyers can tour time home from overseas. Rural home sellers are also benefiting from virtual tours.

See References for more information.