Bob Goldberg is chief executive officer of the National Association of REALTORS®. In his two-year tenure, Goldberg has transformed the organization, leading a culture shift to bring NAR staff closer to the needs of REALTORS®. Working with the association’s volunteer leadership, Goldberg has introduced a staff culture focused on putting members first, leading change, communication, collaboration, and giving respect. He has made transparency a watchword of the organization, using video, Facebook Live events, and personal visits to communicate directly with NAR’s 1.37 million members.
Under Goldberg’s leadership, in 2019, the association launched a successful advertising campaign, “That’s Who We R,” that racked up nearly 1 billion impressions in its first three months; initiated the REALTOR® Safety Network, a national alert system that strengthens NAR’s existing REALTOR® Safety Program; and created an innovative, self-directed program for REALTORS® to encourage professional development, the Commitment to Excellence. Since the launch of C2EX in November 2018, more than 20,000 members have begun the program.
Other initiatives Goldberg has launched are an Innovation, Technology, and Investment Summit; an Executive Outreach Program; and "Day in the Life of a REALTOR®," a program that puts every NAR staff person into the field to better understand the work of REALTORS® and local associations. In addition, NAR remains one of the nation’s most influential advocacy groups, working with legislators and regulators every day on issues — such as flood insurance, housing affordability, and tax — that affect real estate professionals and property owners.
In addition to his role as NAR CEO, Goldberg is president of NAR’s investment arm, Second Century Ventures, as well as the highly ranked REACH® technology accelerator. Through those entities, NAR holds positions in a range of technology companies, driving innovation for the benefit of the industry and NAR members. In addition, he is president and CEO for the REALTORS® Information Network (RIN), a for profit, wholly-owned subsidiary of NAR, where he’s responsible for oversight of the realtor.com® operating agreement with Move Inc.
A 24-year veteran of NAR and a recent inductee into the REALTORS® Political Action Committee Hall of Fame, Goldberg previously served as an NAR senior vice president, overseeing a wide portfolio that included sales, marketing, business development, and strategic investments. Before joining NAR, he was a senior vice president with PRC Realty Systems, the nation’s leading provider of computer-based real estate information.
In January 2019, Goldberg was named No. 7 on the Swanepoel Power 200, a list of the most powerful and influential executives in real estate, produced annually by consulting firm T3 Sixty. In addition, he was named No. 1 on this list for the Association/Multiple Listing Service category.
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The NATIONAL ASSOCIATION OF REALTORS® is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.