Economists' Outlook

Housing stats and analysis from NAR's research experts.

The Importance Of Referrals In The Real Estate Industry

  • Buyers are most likely to find their real estate agent they used to buy a home through a referral. But, when you dive a little deeper into the numbers you can see the importance of referrals in the real estate industry.
  • When the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.
  • When the buyer used an agent they had worked with previously to buy or sell a home, 85 percent only contacted one agent.
  • In comparison, if the buyer found the agent from the newspaper, an advertising specialty (calendar, magnet, etc), or through visiting an open house, more than half contacted more than one agent.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.