Economists' Outlook

Housing stats and analysis from NAR's research experts.

NAR 2023 REALTORS® & Sustainability Report - Residential


In March 2023, the National Association of REALTORS® (NAR) conducted an extensive survey among its members to explore sustainability issues within the residential real estate industry. The residential highlights from the resulting report illuminate a transformative shift towards eco-conscious practices among real estate professionals and homeowners. Let's delve into the key findings and witness how the industry is embracing sustainability, promoting greener homes, and fostering a more environmentally responsible future.

Promoting Sustainability through MLS Green Data Fields

One of the significant revelations from the report is that 32% of respondents reported using green data fields in their Multiple Listing Service (MLS) to highlight eco-friendly features and energy information in property listings. This integration has proven invaluable in promoting energy efficiency, simplifying the search for sustainable properties, and addressing the rising demand for green homes. By incorporating green data fields, real estate professionals empower potential buyers to make informed decisions, creating a positive ripple effect in the market.

Energy Efficiency: A Valuable Selling Point

The survey revealed that an overwhelming 63% of respondents recognized the value of promoting energy efficiency in property listings. As the awareness of environmental issues grows, buyers increasingly prioritize energy-efficient features that reduce their carbon footprint and lead to cost savings in the long run. This finding highlights the critical role of real estate professionals in championing sustainable features that enhance the marketability and appeal of properties, contributing to a greener future.

Client Interest in Sustainability

Approximately 48% of respondents noted that their clients expressed varying levels of interest in sustainability. This signals a remarkable shift in consumer preferences, with an increasing number of homebuyers seeking eco-conscious properties. REALTORS® are stepping up to meet this demand, working to connect buyers with environmentally responsible living spaces. As sustainability becomes a defining factor in residential property choices, the industry plays a pivotal role in shaping a greener real estate landscape.

Solar Panels and Perceived Property Value

Solar energy emerges as a key player, with 74% of respondents acknowledging the availability of properties with solar panels in their markets. Moreover, 34% of REALTORS® reported that solar panels positively impacted the perceived property value. This finding underscores the potential financial benefits of investing in renewable energy solutions. As the adoption of solar panels gains traction, homeowners are contributing to a more sustainable future and reaping the rewards of increased property value.

Client Priorities: Green Features that Matter

The report delves into client priorities, highlighting essential green features that resonate with buyers. Clients consistently listed windows, doors, siding, proximity to frequently visited places, and comfortable living spaces as crucial considerations in a sustainable home. This emphasis on eco-consciousness and comfort underscores the importance of green construction practices and energy-efficient designs that do not compromise the quality of living. As REALTORS® align with these priorities, they are catering to a growing demand for sustainable living experiences.

Embracing Residential Building Repurposing

Nine percent of brokerage firms had experience working with residential building repurposing, demonstrating a dedication to environmentally responsible practices and reducing the environmental impact of new constructions. The industry is taking strides towards sustainable urban development by embracing repurposing and revitalizing existing structures. The commitment of real estate professionals to repurposing showcases the industry's proactive approach to embracing sustainability and reducing its carbon footprint.

Direct Involvement with Green Features

An impressive 50% of respondents had direct involvement with properties featuring green elements, either on the buyer or seller side, in the past 12 months. This indicates a significant integration of sustainable features in the real estate market and showcases the industry's proactive approach to embracing sustainability. REALTORS® are actively participating in driving the demand for green homes, setting the stage for a greener, more responsible future.


The NAR 2023 REALTORS® & Sustainability Report – Residential establishes a greener residential real estate sector. Real estate agents encourage eco-friendly buying with MLS green data fields. Energy efficiency as a selling factor and reacting to client sustainability needs to show an increasing environmental consciousness.

According to the survey, solar panels increase property value and may save money. Repurposing and sustainable features help the sector achieve sustainable urban development.

REALTORS® create a brighter and greener residential real estate scene for future generations by leading the drive toward a more ecologically responsible future.