For many Hispanic/Latino home buyers, choosing where to live is deeply rooted in the value of community—especially the presence of friends and family. The decision to buy a home often goes beyond individual needs, many times reflecting a desire to stay connected to loved ones and maintain strong relationships. Proximity to loved ones can offer emotional support, shared responsibilities, and a sense of belonging that makes a house truly feel like home. In this way, the homebuying journey is not just about property, it's about staying close to the people who matter most.

According to the 2024 Profile of Home Buyers and Sellers report, 6% of home buyers identified as Hispanic/Latino, which remained fairly consistent with historical NAR data, dating back to 1997.

 

In 2024, 64% of Hispanic/Latino home buyers were married couples, 19% were single females, 9% were single males, and 6% were unmarried couples. Thirty-nine percent of homes purchased by Hispanic/Latino home buyers had children under the age of 18 residing in the home. While the median age for all first-time home buyers in 2024 was 38, Hispanic/Latino first-time buyers were younger at 36; similarly, repeat Hispanic/Latino buyers had a median age of 54 compared to 61 overall.

In 2024, 44% of Hispanic/Latino home buyers previously owned a home, compared to 62% of all buyers. A notably higher percentage (35%) of Hispanic/Latino buyers were previously renting, versus just 20% among all buyers. Additionally, 18% of Hispanic/Latino buyers lived with parents, relatives, or friends before purchasing a home, compared to only 8% of all buyers—highlighting the strong community and family support that often helps Latino households achieve homeownership through multigenerational or shared living arrangements.

According to NAR’s 2025 Snapshot of Race and Home Buying in America, more than one in five (22%) of Hispanic/Latino home buyers in 2024 purchased a multigenerational home. The two most common reasons for purchasing a multigenerational home were the heath/caretaking of aging parents (28%) and children/relatives over 18 moving back into the house (27%). A quarter of these homes have three or more income earners. When asked about their recent home purchase, the top three reasons cited by Hispanic/Latino buyers were the desire to own a home (34%), the need for a larger living space (14%), and the wish to be closer to family, friends, and relatives (8%).

Hispanic/Latino home buyers considered various factors when evaluating neighborhoods in which to purchase a home. Sixty-two percent of Hispanic/Latino home buyers considered the quality of the neighborhood, while 40% considered the overall affordability of the home. Convenience to their place of work and community (friends and family) were also contributing factors, at 39% and 36%, respectively.

At 91%, purchasing with a real estate agent is the overwhelmingly popular method in which Hispanic/Latino home buyers purchased their homes. Five percent of Hispanic/Latino purchased their home directly from the builder or builder’s agent; 4% purchased their home directly from the previous owner.

Shaped by the cultural values that emphasize family, connection, and shared responsibility, the homebuying experience for Hispanic/Latino buyers is deeply personal and community-oriented. The data highlights not only the consistency of Hispanic/Latino participation in the housing market but also the unique priorities that drive their decisions—from purchasing multigenerational homes to choosing neighborhoods that support both affordability and proximity to loved ones. As the housing market continues to evolve, understanding these motivations is essential to supporting the needs of Hispanic/Latino buyers and ensuring that homeownership remains a meaningful, attainable goal rooted in community and connection.