Economists' Outlook

Housing stats and analysis from NAR's research experts.

How Homebuyers Found Real Estate Agent

    • Roughly half of buyers find their real estate agent through a referral from a friend, neighbor, or relative.
  • First-time buyers are more likely to find their real estate agent from a referral.
  • Repeat buyers more often use an agent they previously used to buy or sell a home.
  • One in ten buyers found their real estate agent through a website.
  • There is little difference across type of households; however, unmarried couples tended to rely on referrals slightly more than other types of households.
  • For more detailed information and a downloadable PowerPoint presentation on the 2010 Profile of Home Buyers and Sellers, go here:
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