Culture Scan

At the intersection of real estate, media, and pop culture.
At the International Builders’ Show earlier this month, I was lucky enough to meet up with Mina Starsiak at the Owens Corning booth on the expo floor. Starsiak—a licensed real estate pro and REALTOR®—and her real estate attorney mother, Karen E. Laine, have been rehabbing and selling homes in the Fountain Square neighborhood of Indianapolis since 2007.
As a real estate professional, you’re surely aware of how important it is to stay abreast of the trends that affect your business. I’m betting your browsing history is filled with housing stats, news about local business developments, and features on design trends, among other things.
Think that FSBOs dread hearing from you? Think again. Studies show that nine out of 10 FSBOs eventually end up hiring an agent to sell their home. Yet, only 5 percent of real estate practitioners say they work with FSBOs — which means there’s an untapped market for you to grow your business, says author John Maloof in The Real Estate Agent’s Guide to FSBOS.
A couple of weeks ago, we asked our readers for their scariest experiences in the field, and the horrifying stories poured in. We ran a few of the most frightening, but we can’t get enough. Halloween is one of our favorite holidays, and to stay in the “spirit” as long as we can, we’ve decided to bring you more of your fellow practitioners’ freakiest moments on the job.
To get in the spirit, we asked real estate professionals to share their creepiest stories from the field. Your clients may not want to know what’s lurking out there — at least until All Hallows’ Eve has passed — but these real estate tales of terror could be fun to share with colleagues, friends, and family during this spooky time.
After last week’s post underscored the longevity of Gary Keller’s The Millionaire Real Estate Agent as a favorite book for newer agents, I thought it was time to go back and take a look at the top ten business books on real estate again. We used to check in with Amazon more often, but the last time we brought you a best-seller list was back in 2011.

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The Culture Scan blog explores the intersection of real estate, media, and popular culture. If you have an example of how culture plays a role in your real estate business, feel free to send story ideas to REALTOR® Magazine’s Lauren Tussey. You can learn more about Culture Scan's focus here.

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