When I’m working on stories for REALTOR® Magazine, it’s not uncommon for my interview subjects to offer supplemental reading that might help round out my reporting. But rarely am I told that a book could change my thinking entirely on a given subject.
I live in Chicago, a city that consistently ranks among the most segregated in the nation. This fact is starkly evident to anyone who makes their lives here – a city where black and white citizens live separately, learn separately, and move through the city separately.
One of my favorite gifts to both give and receive is a book. It may seem pass in this world of digital media, but I think the fact that our lives are lived increasingly online makes books especially luxurious and gift-worthy.
In 2017, National Association of REALTORS® President-Elect Elizabeth Mendenhall spoke with retired Olympic Gold Medalist Michael Phelps about goals and work-life balance.
Former con artist Frank Abagnale knows first-hand how easy it is to assume another person’s identity, and he’s now devoted his life to helping others avoid getting duped.
If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you want to build your reputation as an expert in a certain aspect of real estate?
The more I learn about real estate, the more evident it becomes that the industry touches everything. That’s definitely the feeling I got while reading Placemakers: Emperors, Kings, Entrepreneurs: A Brief History of Real Estate Development, by Herb Auerbach with Ira Nadel.
Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics, and budgeting?
The rise of live video streaming technology on social media has given real estate professionals a powerful new way to promote listings, create brand awareness and attract business. Video platforms such as Facebook Live make it possible to show a property to potential buyers.
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