As a real estate professional, you’re surely aware of how important it is to stay abreast of the trends that affect your business. I’m betting your browsing history is filled with housing stats, news about local business developments, and features on design trends, among other things.
A couple of weeks ago, we asked our readers for their scariest experiences in the field, and the horrifying stories poured in. We ran a few of the most frightening, but we can’t get enough. Halloween is one of our favorite holidays, and to stay in the “spirit” as long as we can, we’ve decided to bring you more of your fellow practitioners’ freakiest moments on the job.
It’s the witching month once again, and as Halloween approaches, now’s the time to tell tales of ghosts, goblins, and ghouls. But some scary stories aren’t fake — and real estate professionals have some of the creepiest real-life anecdotes.
To get in the spirit, we asked real estate professionals to share their creepiest stories from the field. Your clients may not want to know what’s lurking out there — at least until All Hallows’ Eve has passed — but these real estate tales of terror could be fun to share with colleagues, friends, and family during this spooky time.
Usually I try to point Book Scan readers to the written word, but occasionally I find a piece of audio worth recommending. Last time I pointed you toward a wonderful novel about a real estate agent, but this time I’m suggesting a podcast.
You have the best of intentions of choosing thoughtful, practical gifts. So why do all your clients get the same cheesy keyring with your contact information printed on it? In this world of overconsumption, who wants to clutter up their brand new house with useless tchotchkes?
After last week’s post underscored the longevity of Gary Keller’s The Millionaire Real Estate Agent as a favorite book for newer agents, I thought it was time to go back and take a look at the top ten business books on real estate again. We used to check in with Amazon more often, but the last time we brought you a best-seller list was back in 2011.
Stories of salespeople going from rags to riches are a dime a dozen. And books chronicling abuse and recovery often seem overly congratulatory and hazily constructed, with the most harrowing parts excised.
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The Culture Scan blog explores the intersection of real estate, media, and popular culture. If you have an example of how culture plays a role in your real estate business, feel free to send story ideas to the REALTOR® Magazine team.
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